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03-12-2008, 11:50 AM
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RSS Bot
Join Date: Feb 2007
Posts: 3,918
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Apple Ads = major indie exposure
Filed under: Apple Corporate, iTS
 What does an Apple advert do for an unknown indie artist without a US album release to her name? In the case of Yael Naim it meant debuting at number 9 on the Billboard Hot 100 with 135000 downloads of her song, "I'm a New Soul". It also meant Atlantic Records pushing her US album debut forward by two months. According to this Adage report, Apple gets away with paying about half the going rights rate, in return artists receive unmatchable exposure.Read | Permalink | Email this | Comments More... |
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